Sunday, March 31, 2019

Nokias Marketing Strategy

Nokias selling Strategy trade is typically seen as the task of creating, promoting, and delivering goods and services to consumers and businesses (Kortler, 2005). trade is ab a expressive style stimulating demand for a bon tons products. Is this sense, commercialiseplaceing can be defined as the art of change products. However in the modern economies, selling is more than selling. According to motherfucker Drucker, a leading management theorist, the aim of trade is to k promptly and perceive the node so surface that the product or the service fits him and sells itself. In this respect, the focus of merchandise shifts from convincing masses to deprave a friendships products to discovering the necessitate of the peck and designing products that satisfy these need. Thus marketing activities should result in node who is ready to buy. At this point all that is needed is to bugger off the reform product unattached to consumers. A high corporation that is going to be successful in the market place provide be that come with that will correctly discover the needs of consumers and produce products that satisfy them. This is what is called right product based on c beful marketing research. Based on the above, marketing is well explained by the definition provided by the American merchandise Association. Thus marketing is defined as the process of planning and performance conception, pricing, publicity, and dispersal of imaginations, goods and services to create subs that satisfy individual and organizational goals. Marketing deals with fall uponing and meeting human and social needs. Indeed marketing can be defined as simply meeting needs profitably.Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in shipway that benefit the organization and its stakeholders. It is the art and science of choosing buns markets and gettin g, keepingMarketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. It is the conscious effort to achieve sought after exchange outcomes with target markets.MARKETING STRATEGYA participations marketing strategy will be influenced by the chosen target market and the marketing doctrine being practiced by the management.Target MarketsA single go with or product can rarely satisfy everyone in a market. People have different tastes and preferences. People differ in legal injury of age, gender, beliefs, income, religion, and location. All these factors have a bearing on the products that appeal to them. Therefore, marketers essential start by dividing or parting the market. A union must identify and profile distinct groups of buyers who might prefer or require varying product and services mixes. A conjunctions marketing strategy should target that segme nt that promises the greatest opportwholey. The developed market offering is then positioned in the minds of the target buyers as delivering some central benefits.Marketing Orientations or philosophiesA marketing philosophical system is an orientation or principle that guides a companys marketing activities or efforts. It defines the relative weights that are given to the interests of the organization, the customers, and the society. It is imperative that marketing activities be carried out under well thought out philosophy of efficiency, effectiveness, and social righteousness (Kortler, 2005). Organizations can conduct their marketing activities under different marketing philosophies. They entangle the production concept, the product concept, the selling concept, the marketing concept, and holistic marketing concept. labor conceptThis concept holds that consumers will prefer products that are widely available and inexpensive. Such a business will concentrate on achieving toweri ng production efficiency, low costs, and mass distribution. The assumption is that consumers are primarily concerned in product availability and low prices. This orientation is more a great deal applied in developing countries, where it is assumed, consumers are more interested in obtaining the product than its features. However with the rapid world(prenominal)ization and more informed consumers, this philosophy is rapidly loosing its meaning.Product conceptProduct concept holds that consumers will prefer those products that offer the most quality, performance, or innovative features. Managers in these organizations focus on making superior products and improving them over time. The assumption is that buyers admire well made products and can evaluate quality and performance. Companies that are product oriented believe that their engineers exceptional products that will meet customer expectations. Normally no customer input is sought and competition is not a consideration. This is a get down and sell philosophy that does not focus on the customer. selling conceptThe selling concept holds that consumers and businesses, if left alone, will not buy enough of the organizations products. Aggressive selling and promotion effort is needed to make sales. According to this concept, consumers typically show buying inertia or shield and therefore must be coaxed into buying. Money is spent on television receiver and radio advertise, posters, mailings. The selling concept is ideal for unsought goods, goods that buyers normally do not think of buying. Companies that are experiencing overcapacity also engage in self-asserting marketing techniques. Their aim is to sell what they make rather than make what the market wants.Marketing conceptThis is a customer centered philosophy. Instead of search for customers, marketing is seen as gardening. The task is not to find the right customers for the company products but the right products for the target customers. According t o this concept, the key to achieving organizational goals consists of the company being more effective than competitors in creating, delivering, and communicating superior customer value to its chosen target markets. The marketing philosophy is preoccupied with the idea of satisfying the needs of the customer by means of the product and the square cluster of things associated with creating, delivering and finally consuming it. The customer is the king. The marketing concept rests on four pillars target market, customer needs, integrated marketing, and profitability.Companies do best when they elect their target markets carefully and prepare tailored marketing programs. Nokia has segmented its market in six personas Africa, Asia Pacific, Europe, Latin America, Middle East, and North America. Each region has unique needs addressed by the company in impairment of product quality, features, pricing, and durability.Customer conceptThis involves shaping separate offers, services, and messages to individual customers. The company is forced to collect information on each customers past transactions, demographics, psychographics, and media and distribution preferences. They hope to achieve profitable growth through capturing a large share of each customers expenditures by building a higher customer loyalty and focusing on customer lifetime value.Societal marketing conceptThis concept holds that the organizations task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfaction more effectively and efficiently than competitors in a way that preserves or enhances the consumers and the societys well being. It requires marketers to build social and ethical considerations into their marketing practices. In the modern world that is faced with environmental deterioration, water pollution, imaging shortages, hunger, poverty, explosive population, and mushrooming slums, marketing practices should consider the colossal term ben efit of the society or public.COMPANY PROFILENokia is the world leader in mobility, tearaway(a) the transformation and growth of the converging internet and dialogues industries. The company has operations in Africa, Asia Pacific, Europe, Latin America, Middle East, and North America. In brief the company has a world wide presence.Nokia began as a paper nerd company dealing in paper, rubber, and cables in 1865 in South Western, Finland. The company changed to Nokia Corporation in 1968 and positioned itself for a pioneering role in the early exploitation of ready communions. The period 1992 to 2000 experienced a boom in mobile phone use. Nokia made this sector as its core business. By the troll of the century, Nokia had become the world leader in mobile phones.VisionNokia is a consumer led company. There is a progressive and continuous increase in consumer involvement with technology and communications globally. People are broadening their modes of communication to include the web and, social networks are becoming central to how people communicate. People want to be truly connected, independent of time and place, in a way that is very personal to them. And Nokias promise is to connect people in new and better ways.StrategyNokias strategy is to build trust consumer relationships by offering compelling and valued consumer solutions that combine beautiful devices with place setting enriched services.Corporate Business DevelopmentThe Nokia Corporate Business Development has the debt instrument to manage Nokias Strategic growth areas. Their aim is to look for breakthrough ideas that are industry shakers. These are innovative business concepts and technologies that integrate with and expand beyond Nokia core business.Nokia aims to connect people with new services that are meaty to them and offer greater benefits by enabling more transactions on the device. New services stem from the local needs of consumers and local expertise.Marketing strategy in placeTh e company heavily depends on advertising and promotion activities to popularize its products. In addition, the company through its research unit is continuously involved in searching for product features that meet the evolving needs of diverse customers. There are different types of Nokia phones in the market ranging from a cheaper to expensive models. The aim is to satisfy the needs of diverse markets. advertise broadcastAdvertising is any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor. It is important to start by identifying the target market and buyer motives. An advertising program has five components mission, money, message, media, and measurement. Advertising objectives must flow from prior decisions on target market, market positioning, and marketing mix. Advertising objectives may be to inform, persuade, remind, or reinforce.OVERAL BUSINESS STRATEGYA strategy is the direction and scope of an organization over a long term, which achieves advantage for the organization through its configuration of resources within a ever-changing environment to the needs of markets and fulfill stakeholder expectations.This is the highest strategy level. It is concerned with overall dissolve and scope of the firm (Jelassi and Enders, 2009). Corporate strategy addresses issues such as parceling of resources, acquisition, and products to produce. Marketing strategies of the firm are meant to contribute to the realization of the corporate objectives.Incorporating the global environment into marketing planningBusiness and competition is increasingly winning a global perspective. Goods manufactured in foreign countries are easily finding markets in distant countries thanks to the improved means of communication and transport.Use of e-business in marketing managementMarketing activities can now be conducted online. Customers are able to determine the type of merchadize they require on the internet. Communication be tween suppliers and customers can be done via the internet.CONCLUSIONNokia has espouse the Marketing philosophy or orientation in its marketing activities. The company has also produced a variety of cell phones to meet the diverse market needs. The company has a strong research department that is charged with the function of determining the consumer needs and finding innovative products to meet those needs.

Outpatient Treatment for Mental Health in New York

Outpatient manipulation for cordial health in newly YorkMichael WoodworthFor many an other(a)(prenominal) an(prenominal) individuals in the unify States, genial and behavioral unsoundness is something they mustiness deal with on a daily basis. For many of those, the depression, anxiety, and wagesling of violence littleness has become the norm every(prenominal)placedue to a leave extinct of preaching options. As the yield of affected individuals grows, outpatient clinics argon becoming the intercession of choice for many Ameri arouses and in newly York this motility likewise holds true.With the third highest population in the United States, invigorated York is foundation to everywhere one million individuals measly from intellectual illness. According to the 2015 census, the reckon of individuals suffering from kind illness had reached an all-time high of 900,000 adults and 528,000 adolescents (Friedman, Woods, LaPorte, 2016, p. 4). Despite the shock ing increase in numbers, less than 20% of those affected by intellectual illness receive comely, if any intercession at all (Friedman, Woods, LaPorte, 2016, p. 4).Although this may be partly due to the individual choosing not to receive apportion, I believe there is a direct correlation between the policies and procedures reinvigorated York has put in place that g everyplacen the glide slope, cost, and quality of intellectual al roughlyness c atomic number 18. The forward-looking York State touch of Mental Health currently has over 50 categories of policies and procedures that govern manipulation options, approved abiders, medication, and criteria patients must meet to be treated, just to name a few (Office of Mental Health, 2017). As a number, many individuals read to self-medicate or simply ignore their symptom preferably than deal with the bureaucracy that surrounds behavioral health as nearly as the negative stigma associated with anyone receiving the word. Of the 20% of individuals receiving mental health operate in sunrise(prenominal) York, nearly 71% ar with outpatient word services. Outpatient treatment exist as a government agency of providing access to individuals who argon suffering from dis vagabonds that may not require intensive inpatient treatment. They be undefendable of treating disorders such as depression, anxiety, grief, phobias, trauma, and so forth.Overview on Outpatient C ar SystemsOutpatient cargon pot provide a wide variety of services to individuals seeking helper with their mental and behavioral health. These services include, but are not throttle to individual pleader, group therapy, acupuncture, massage therapy, DBT, art therapy, interventions, couples and family therapy, and alcohol and drug detox. These services are based on severity and contain and are much de piss it offred by peer advocates, authorize counselors, make practitioners, case managers, clinical psychologists, psychiatrists, and medical examination doctors.New York State offers two main avenues of treatment to those seeking outpatient handle these are the hospital systems and the health programs available within the community. For many plurality in New York, there are unless two slipway into these outpatient programs. The first being through a referral from a dependent healthcare professional (QHP). This can include a native care physician, clinician, psychologist, nurse practitioner, among others (Friedman, Woods, LaPorte, cc9). The second is through court mandated supervision and treatment, and with one in 52 adults in New York on probation or parole, this accounts for many outpatient treatment referrals.The fountainhead now becomes, with such incredible services available why are only 20% able to get them? The answer lies within the policies. Although the policies do provide expectations and restrictions regarding cost and quality, the volume of outpatient policies accent on access. These policies not only determine who is eligible to receive services, but also what services are covered by Medicaid and other insurance. So lets take a front at just how these policies hinder so many New Yorkers from receiving adequate services.Hospital SystemsWith the hospital system, as with any agglomerateiness, approachability comes stilt to resources and in many hospitals the resources are limited. As a result, outpatient care is reserved for those that get out not only benefit from it the some, but also those who allow for take away the hospital the most profit. Most of the individuals in New York who are receiving mental health treatment are covered by Medicaid. Those covered by Medicaid are by definition poor, and despite the need for the treatment are unable to pay the out of pocket expenses associated with it (Garfield, 2016). This fact has had remarkable submit on the polity makers to establish a list of criteria that must be met in order for Medicaid to pay for th e total treatment. In addition, they developed a list of reasons that a hospital can deny mental health services to patients.Unfortunately in New York, many of the hospitals assimilate a board of directors that have little to no medical experience. Instead they are comprised of wealthy and precedentful business professionals from within the community. For example, one prominent hospital in Upstate New York has a board of directors that consists of several CEOs and presidents of companies that have direct ties to the local congressmen and assemblymen. One of the members of the board is actually a longtime(prenominal) friend of the current governor of New York. These ties to politicians along with a lack of medical knowledge often result in policies and decisions being do for the sole purpose of profit sooner than care and in ferment make access much much difficult.Community Based serveThe second healthcare system is that of community based resources. This is where the bulk of outpatient mental health treatment occurs. Many of these resources are non-profit organizations that rely heavy on funding from the state. Accessibility to these resources are governed by the boilers suit state compute and is solely based on where the money needs to be al set that year. As a result, many community resources are limited in the number of patients they can treat due to the limited annual funds available. frequently like the hospitals, this causes the community resources to deny service to many individuals that need treatment.In general, these services are delivered in three ways and are typically based on the severity of the need. Hospitals offer outpatient mental health counseling for individuals who may require a higher level of intensity. Hospitals often put on psychiatrists who have the ability to recommend and prescribe psychotropic medications for those suffering from grievous mental disorders such as schizophrenia.The second option for patients is a in pri vate or publically run outpatient clinic. These facilities usually use up licensed clinicians who are supervised by a clinical psychologist. Although they can offer the comparable level of counseling services as the hospital, they are not provide to prescribe or monitor medications. These facilities are primarily used to guidance on the less intensive mental health disorders such as depression, anxiety, PTSD, and habituation.The third option is counseling and guidance through a ghostly leader. Although this option can provide care with minor mental health issues, it is seldom covered down the stairs insurance. This is due to the fact that in most cases, the religious leader does not possess the required education or credentials to be recognized by the state as a legitimate form of mental health treatment. However, as a result many religious leaders choose to pursue degrees in mental health so they can better serve their congregation.Barriers to CareNew York has several diffe rent levels of care which include intensive outpatient treatment, outpatient treatment, step down treatment, continuing day treatment, and assertive community treatment (Friedman, Woods, LaPorte, 2009, p. 12). Each of which is a step within the continuum of care provided by New York State Office of Mental Health. Generally speaking, these steps are effective when utilized appropriately by the patient and followed through with by the provider.Unfortunately the greatest restriction falls in the follow through of both the patient and the provider. With over 380,000 adults and 575,000 adolescents in New York suffering from impish and persistent mental illness (Friedman, Woods, LaPorte, 2009, p. 12), it is easy for a patient to fall through the cracks of the system. Many providers have limited time and resources to track down a patient that disoriented an adjustment, or just check in on a veritable(a) basis to see if they are alright. As a result, many patients give feel unsuppo rted and stop treatment all together.As previously stated, outpatient is usually reserved for those with a professional referral and as such the access can at times seem quite limited. In the clinics that I have worked in, a patient could arrive only after a referral had been received. After they have arrived, they would undergo several hearings and assessments to determine if they would benefit from the treatments the clinic offered. If they would, consequently they could begin treatment. If however they were thought to not benefit, they would be referred to another clinic or to the local hospital for further consideration.In New York, the need for mental health services are far greater than the resources available and whence every clinic and outpatient service does seem to have an extensive waitlist for services. I was a case manager for a supportive living program working(a) with veterans suffering from mental health disorders as well as addiction and chronic homelessness. M y program was a 12 month intensive treatment program and had 24 beds/apartments available. At any given time, the waitlist for this program had well over 50 individuals listed on it.Outpatient access is a serious forethought in New York and so far has left much to be desired. For many individuals who require outpatient mental health services, access comes with three study barriers Finding a clinic, getting approval from Medicaid and insurance, and physically getting to the clinic. furthest too often these barriers hinder individuals from receiving adequate, if any services they so desperately need.With the constant change to Medicaid waiver services and insurance, it is difficult for clinics to accept every patient in need. With private insurance, managed care, and straight Medicaid placing strict eligibility and billing restrictions on the clinics, it is amazing that they are able to stay open at all. These regulations are ca apply the clinics to become more business focused in stead of counselling on the real reason they exist.As a result of the clinics direction more on the business, they are more inclined to accept patients that they can profit from the most. This ultimately tends to sway more towards those with private insurance as they are more likely to get approval for ongoing treatment. This leaves the majority of individuals suffering from mental health disorders to fend for themselves.As with any treatment, a referral is required to receive treatment in an outpatient setting. Attempting to get this referral poses the second make do to accessibility. Many of those suffering from these disorders do not have a primary physician and are likely to go to free clinics if they seek assistant at all. As a result, many individuals are simply irrefutable medications like Zoloft by the attending physician and told that they have a cookie cutter diagnosis of depression or anxiety. On average, it takes nearly six months of trial and error in medication bef ore a referral is given and accepted by insurance or Medicaid. In far too many situations, the individual has given up on treatment before reaching the six months.Getting to a clinic often poses a barrier to those in a low income bracket. These individuals are unable to bargain for transportation on their own and rely heavily on others or public transportation to maintain mobility. This requires them to find clinics that are on bus or subway line if they live in the city, or friends and family if they live in a more rural location. This causes un necessary instability in treatment due to the patients inability to commit to a treatment schedule.For the more than 30 million adults in the United States that require but do not receive mental health services, 45 percent drive that the cost is the biggest deterrent. The average outpatient service can cost between $ degree centigrade and $5,000 based on the service and the credentials of the provider (Babakian, 2013). In New York City th e average rates for outpatient services are as follows$80 $120 for a 45-55 minute beat counseling session (Babakian, 2013).$200 $300 for a 45 minute session with a psychologist or psychiatrist (Babakian, 2013).$60 $100 for group sessions facilitated by a licensed provider (Babakian, 2013).$300 $ 460 for individual art, music, and/or recreation therapy sessions with a licensed provider (Babakian, 2013).As with any healthcare service these can be paid for using self-pay, private insurance, and government insurance such as Medicaid and Medicare. Unfortunately due to the restrictions imposed by the mental health policies in New York, many individuals are forced to pay a profound amount out of pocket. As a result, many outpatient providers offer patients slue scale charges which can be 30 percent lower than standard fees, payment plans with and without interest, and in some situations income based fees (Babakian, 2013).Although outpatient treatment is covered by most insurance, it is seldom covered in full. This causes many patients to stop treatment as a result of an inability to pay the deductible or co-pay. At this time, New York does not offer any extra assistance with co-pays or medical bills for individuals receiving outpatient services. However, if the patient were to be admitted to an inpatient clinic as a result of a mental hygiene arrest or jot room visit, it would be covered in full by many insurance providers including Medicaid. This creates a situation that is counterproductive in that we do not offer treatment as an early intervention but rather offer it after the individual has reached a breaking point.In order to get an insiders opinion of the current barriers within outpatient care, I was able to interview Megan Cortese, LCAT. Ms. Cortese is a licensed art therapist and senior clinician in a very prominent outpatient clinic in Rochester, NY. During the interview I simply asked her what she sees as a barrier to her current and future clients .When asked what she would want to change about(predicate) the boilersuit way mental health services are provided, she had the sideline to say.The current system of mental health services has two major flaws funding and accountability. Ms. Cortese stated that due to budgetary restrictions, lack of government funding, and overall economy struggles the quality of care is becoming lower. She stated that the clinical mental faculty are underpaid and told to meet with as many clients as possible in a day. She stated that this causes many clinicians to burn out and because provide a subpar level of treatment.Ms. Cortese also stated that the lack of accountability from patients on Medicaid is ridiculous. She stated that when a patient on Medicaid does not show to an appointment that there are no penalties to the patient such as the cancelation fee that those of us with private insurance would have. Ms. Cortese stated that this causes patients to continuously miss appointments and there fore miss out on beneficial treatments.Quality of CareAs for quality of care, New York does seem to excel at regulating the providers and clinics. The New York State Justice Center monitors, regulates, investigates, and enforces all policies regarding the fair treatment of individuals under care. As a result, every clinic is held to the alike standards and accountability in regards to the treatment of patients. Although this is beneficial in providing adequate and proper treatment to all those confused in outpatient clinics, it is only effective if the patients are able to receive services. insurance policy and InfluenceSo now that we have reviewed how these polices can hinder treatment, we must bordering understand not only how the policies come to be, but also who has the power to influence them. Health policy in todays modern humankind poses several complex reasoned, ethical, and social questions and as such require qualified individuals to write, approve, and integrate them into the current healthcare systems. As with the nation as a whole, New York relies heavily on Government officials to accomplish this objective epoch simultaneously respect and protect the rights of patients. As a result, several highly respective(a) and complicated groups are tasked with the oversight of these policies.Healthcare policies in New York are developed through the three branches of government the administration, legislature, and executive branches. The judiciary branch is responsible for overseeing new policies to ensure that they do not check any human rights as well meet all legal and financial guidelines. The legislature reserves the right to conduct hearings in an endeavour to gather sufficient data from all parties involved with the policy. This ultimately provides additional checks and balances to ensure the legality and effectiveness of the proposed policy. The executive branch, or Governors office retains the power to sign the new proposed policy into law after it has made it through the checks and balances from the judicial and legislative branch (Gostin, 1995).Now despite a prodigious set of checks and balances within New York, policies are not always reviewed as they should be. Far too often members of the three government branches are influenced by outside factors and groups. As previously mentioned, outpatient treatment in New York has many governing bodies which along with providers, insurance companies, and several special interest groups all have a way of influencing the current policies. Each of these groups have a significant impact on the access, cost, and quality of care that patients receive objet dart participating in outpatient services. The real question is who has the power and are they using it to benefit the patient or are they simply looking out for their bottom line.So lets start from the bottom of the hierarchy and work our way up. At the bottom of the outpatient ladder are the small and seldom comprehend fr om special interest groups. In New York these are groups such as NAMI ( field Alliance on Mental Illness), NMHA (National Mental Health Association), as well as smaller support groups located throughout the state. The main focus of these groups is to educate the public, influence change and improvement, and advocate for the patients.Many of these groups rely heavily on petitions and public outcry to influence change and policy at the higher levels of the state government. Even though these groups do not consume the influence of some other groups, with a mass of concerned voters piece of tail them, they are usually quite effective.Sitting on the next cycle of the ladder are the providers who influence treatment and policy by playing as a deciding factor as to what if any treatment is recommended. The providers are in essence the frontline of the outpatient world. The providers conduct the assessments that provide the information to choose the most beneficial treatment option. The providers are able to influence policy by simply choosing a course of action. If the majority of providers choose the same treatment for a particular diagnosis, then it is likely that the governing bodies will consider that to be the go-to treatment. Once this is the case, it is very likely that policies will be rewritten to reflect this treatment as the acceptable one.Sitting on the next rung is the insurance companies. The insurance companies have significant influence over policy simply because they pay for it. Insurance controls who gets treatment, where they get treatment, and what quality of treatment they can receive. This is of course all based on what tier level the patients insurance plan is on. Ultimately, the insurance company has the ability to approve or deny treatments simply based on the overall cost and as a result many patients are unable to access necessary treatments and medications.Now, at the top of the ladder is the state agencies such as segment of Health ( DOH), Office of Mental Health (OMH), State Legislature, and the Governor. It is implied that these people have the ultimate influence over access, cost, and quality of outpatient mental health treatment. polity recommendations are delivered from the DOH and OMH to the legislature who then agrees and passes them along to the Governor, or disagrees and sends them nates to the agencies for revision. Once in the hands of the Governor, the policy is either approved or denied.As most healthcare in New York is Medicaid funded, the Governor has significant influence over who gets treatment and what treatments are offered simply by affirmative the state budget. If the Governor approves a policy that allows more access to treatment, he must also approve an increase in taxes to maintain funding. However, if the Governor does not pass a policy for increased care, they may drop off ratings and therefore votes. As a result, it is a very complex equilibrise act when influencing health care po licy.Although the aforementioned groups seem to have the most influence over health care in New York, I stumbled across a group of individuals that seem to have influence over the Governor himself. The United Healthcare Workers Union (1199SEIU) is a union of pharmacists, nurses, and physicians located throughout the nation. The influential power of this group is astounding. In 2009, the full power of this organization was felt by then Governor David Paterson.With a severe surge in Medicaid costs in New York, Governor Paterson proposed $3.5 cardinal in cuts to the Medicaid program. The Governor proposed shifting monies away from inpatient hospitals and into outpatient clinics which were significantly less expensive (Eide DiSalvo, 2015). This would have resulted in a 2% loss in revenue for the inpatient hospitals annually.Medicaid is the primary source of funding for the inpatient hospitals which employ a majority of 1199SEIU members. The union responded to the Governors proposal wi th a serious ad blitz which cost over $1 million per week. After a month of adds belittling the Governor, Paterson retreated and instead approved tax increases and cuts to other programs (Eide DiSalvo, 2015). As a result of the serious influence by the 1199SEIU, the overall quality, access, and cost of care suffered. In an act that simply secured their own interests, the patients suffered.Overall, the diverse and effective variety of outpatient treatments available in New York is quite eye-popping and could provide much needed assistance to many individuals. However, the lack of accessibility and increasing out of pocket costs create significant barriers to those individuals who need the treatment the most. In order for New York to effectively serve those needing mental health treatment, it is necessary for the policymakers to begin thinking in terms of care rather than profit.ReferencesBabakian, G. (2013, December 17). How Much Does Mental Health Care price? Retrieved from Clear Health Costs https//clearhealthcosts.com/blog/2013/12/how-much-does-mental-health-care-cost-part-1-series/Cortese, M. (2017, January 29). Outpatient Barriers. (M. Woodworth, Interviewer)Garfield, R. (2016, October 19). The Coverage pass Uninsured Poor Adults in States that Do Not Expand Medicaid. Retrieved from Kaiser Family psychiatric hospital http//kff.org/uninsured/issue-brief/the-coverage-gap-uninsured-poor-adults-in-states-that-do-not-expand-medicaid/Lawrence Gostin, J. L. (1995). The formulation of health policy by the three branches of government. Retrieved from The National Academies of Sciences Engineering Medicine https//www.nap.edu/read/4771/chapter/17Michael B. Friedman, G. W. (2009). New York States Mental Health System. New York Mental Health Association of New York City.Office of Mental Health. (2017, January 1). OMH Official Policy Manual. Retrieved from Office of Mental Health https//www.omh.ny.gov/omhweb/policymanual/contents.htmStephen Eide, D. D. (2015). The Union That Rules New York. The City Journal.

Saturday, March 30, 2019

Secure Online Restaurant Reservation System Computer Science Essay

Secure Online Restaurant Reservation System Computer cognition EssaySecure Online Restaurant Reservation System with Secure Sockets storey is an online system that supports Android based and backcloth system. This system is to replace the tralatitious mode of taciturnity (offline system) which is pen-and-paper. At the same time, it is developed to reduce the work load of staff and ease the customers to put to work a reservation at anytime and anywhere.Todays, virtually of the people can easily access the meshing with their smartphone, desktops or laptops, and t qualifiedts. Since everyone is fitted to use their devices to access the internet, online services argon very common in their daily life. But, there are differences of screen resolution of these devices and the traditional weave externalize is unable to fit the content in any sizing of screen. Therefore, the purposed system can resolve the problem by using jQuery wandering(a).jQuery Mobile is a touch optimized w eb framework that widely use in smartphones, tablets and computer. 1 It is compatible with major mobile and desktop platforms. Its feature are automatic pistol scale to any screen size, minimize the script for lay tabu pages and creating the important features that needed in the purposed system. 2Secure Sockets Layer (SSL) is a engine room that leaves a secure connection between web server and web browser. 3 The purposed system implements SSL in order to protect customers details such as phone number that need to submit to the server. Also, it used to secure the wiz sign on (SSO) of exploiters to prevent unauthorized access, where SSO is mechanism that provides user assay-mark and authorization which allows user access all computers and systems with push through enter multiple passwords. 41.2 occupation BackgroundNowadays, lots of eating houses are still using the traditional system for table reservation. For example, a customer makes a booking through a phone squawk or goe s to the restaurant on the spot. These are the easiest ways for reservation. But, it seems outdated in this brand-new era of technology as it does non include of any current technology.In facts, many problems occurred when customers who want to make a booking through a phone call. For instances, the customers do not have the contact of the restaurant, restaurants staff was not able to answer the booking phone call during peak hour as well as communication problems between staff and customer payable to their difference of languages spoken.Besides, phone technical issues are one of the problems. For example, telephone electronic network congestion, low signal strength and noise. This may lead the customers unable to call or difficult to have a clear conversation. All of the supra problems may affect the reputations and income of the restaurant.Despite there are few restaurants provide online reservation services. But, these online restaurant systems are improper to be accessed us ing mechanical man operating system. In other word, android phone user are facing problem such as loading webpage slowly and uneconomical of use the main features due to limitation of screen size.1.3 Project setThis project is to design and develop a secure online restaurant reservation system with Secure Sockets Layer (SSL) that supports Android-based and desktop systems.1.4 ObjectivesThere are three objectives in the projectTo study the existing of online restaurant reservation system.To design and develop an online restaurant reservation system that support both Android-based and desktop systems.To evaluate the system performance, usability and security to the proposed system.1.5 ScopeThe scopes of this project are verbalize belowThis work uses Station One Caf which located at Skudai, Johor Bahru for a case study in developing the proposed system.The system only supports Android, lodgings devices and Desktop.The system implements Secure Sockets Layer (SSL) for securing one ness sign on (SSO).1.6 magnificence of ProjectThe main purpose of this project is to develop secure online restaurant reservation system with SSL for both Android-based and desktop systems. The proposed system is a new architecture of restaurant reservation system which have providing online services, addition of features in the current systems and development in smartphone operating system (Android). Its advantages are fit to handle concurrent access for many users, no technical meet to run the system, fast ordering service, and provide secure access for single sign on (SSO) through Secure Sockets Layer (SSL). By using this reservation system, the customers are able to escape from phone line congestion, dine on time and gain the experience to use the online services.1.7 Report makeupThis section shows the structure of this spread over. The table 1.1 has presented all the chapters titles and their description respectively.Chapter glossDescription1IntroductionIntroduces the purp osed system and explains the existing problem ground as well as the outcome.2Literature ReviewProvides synopsis of current system and briefly describes the technology used.3MethodologyPresents the method of project implementation and the system requirements elements in experimental condition of software, hardware and user.4Requirement Analysis and DesignIllustrates the system modules, user interface design and system flows.5ConclusionConcludes the whole report and give recommendation for future work.Table 1.1 Report Organizations1.8 SummaryThis chapter has describe the overview of the project as well as its problem background. It also has pointed out the aim, objectives and project scope of the project. Lastly, this chapter has figured out the importance of the project and those benefited from it.

The perspective of family systems theory

The perspective of family musical arrangements conjectureFamily systems theory eyeshots the family from a system perspective. thitherfore, the family is put downpretn as a complex organisation where the compvirtuosonts of the system interact with each separate to form a full-page. The concentrate is on the connectedness, inter copulations and interdependence of all the separate (Family-Systems-Theory, n.d., para. 3). In former(a) words, the focus of theories and the expiration therapeutic approaches is the relationships between complete units that make up the family. These sub units ar always examined in relation to the whole and the context deep down which they exist.Many family system theories exist nonwithstanding for the purpose of our discussion, I forget be focusing on the geomorphologic Family Theory and Bowen Family System Theory. General systems theory from which family systems theory stemates will withal be examined within an organisational context.The st ructural theory posits that the emphasis should be on contextual problems and solutions rather than an singular. It focuses on family interactions to interpret the structure or giving medication of the family. The theory consists of terzetto major concepts namely family structure, family subsystems and boundaries.The family structure represents the operational rules that reign the way family members interact with each other (Goldenberg Goldenberg, 2000, p.198). It provides an attending of the patterns that develop everywhere time within a family to allow it to maintain stable speckle existing in a changing environs (Goldenberg Goldenberg, 2000). Family structure is governed by ii sets of constraints generic rule and idiosyncratic rules.Generic rules dictate the ranked structure of the family, which structuralists retrieves is a part of all well surgical mental process families. This hierarchy is reflected in the power and authority differential between parent and ch ildren and sure-enough(a) blood relatives and young siblings. Generic rules are withal seen in the different divisions vie by family members within the hierarchy. The component separate are usually complementarity, such(prenominal) as the role of the husband and wife, which, results in the members working as a team to flirt out the required functions of the family (Goldenberg Goldenberg, 2000). Idiosyncratic or privateized constraints are particularised to the family and involves the mutual presumptions of particular family members regarding their behaviour towards each other (Goldenberg Goldenberg, 2000, p.199).The family sub systems are hierarchically arranged and exist to support tasks necessary for family functioning (Goldenberg Goldenberg, 2000). The primal sub systems of the family are conjugal union, maternal and sibling. The sub systems are defined by interpersonal boundaries and rules of membership which regulate the amount of rent with other subsystems ( Goldenberg Goldenberg, 2000, p.170). The matrimony sub system is considered the more or less important subsystem, due to the integral role it plays in the stability and flexibility of the family. Formation of the sub system occurs when two people marry and start a new family. The stability and natural selection of the new unit is dependent on the ability of the couple to transact difference, accommodate each other and develop complementary roles, which will carry through the need of each person (Becvar Becvar, 2003).The additional of a child shifts the matrimony subsystem into the parental sub system, with both systems coexisting simultaneously. The skills and roles necessary for the maintenance and functioning to the spousal subsystem are still used but the focus is on parenting of the child throughout the different developmental stages (Becvar Becvar, 2003). The sibling subsystem is comprised of the child or children within the family. It provides the medium within which children first experience peer relationship that helps them to work out difference and support each other. They also apprise to deal with the parental subsystem as they navigate relationship qualifyings between the subsystems throughout their development cycles (Goldenberg Goldenberg, 2000).The final component of the structuralist basic tenets is boundaries. Boundaries provide invisible credit line between individual and sub systems, they determine the amount and kind of contract between family members (Becvar Becvar, 2003, p. 177). Boundaries potbelly be, clearly defined, spread or rigid. These classifications are dependent on the flexibility of the boundaries. Clearly defined boundaries are considered ideal as they promote independence and freedom for the individuals while providing support by the family. balmy boundaries are too flexible and result in blurred lines of melody between subsystems. This leads to what Minuchin describes as enmeshment, conversely rigid and in flexible boundaries lead to closing come to or disengagement (Goldenberg Goldenberg, 2000).Another systematic family theorist was Bowen who posits his Family System theory. His theory is based on eight interlocking relationship concepts of specialism of self- enormousness, triangles, atomic family wound up system, family project process, emotional cut off, multigenerational transmittal process, sibling office staff and societal emotional process.Differentiation of self involves the ability to be emotionally separate from other family members and the ability to distinguish feeling processes from intellectual processes. The insularity of feeling and intellectual process allows the individual to avoid displaying behaviour dictated automatically by emotions (Goldenberg Goldenberg, 2000.p. 172).Triangles are three person emotional units form to diffuse or cut emotional tension in an individual or their relationships. Dyads naturally exist within the family and function well in times of low stress and anxiety. A dyad is inherently top-heavy especially in times of anxiety and tension and so all party will seek to bring some one else in, which will change the dynamics of the interactions between the persons involved. The triangle is more stable and broad(a) of stress than the dyad (Goldenberg Goldenberg, 2000). The triangle is the smallest stable relationship unit in the family, which allows members to balance closeness and distances while experiencing the least amount of anxiety (Goldenberg Goldenberg, 2000, p.174).The nuclear family emotional system is multigenerational as individual repeat the martial choices and other significant relationship patterns learnt from their family of origin (Goldenberg Goldenberg, 2000, p.176)Family extrusion process occurs mainly in the father- mother- child triangle where parents transmit their low levels of differentiation on the most susceptible child (Goldenberg Goldenberg, 2000). The level of project is directly correlated to the levels of differentiation of the parents and the stress or anxiety the family experiences (Goldenberg Goldenberg, 2000, p.178). This family projection process often results in Bowens fifth concept of emotional cut off. Emotional Cut off is the attempt by child or children who are the focus of the family projection process to create emotional distance between themselves and their family of origin (Goldenberg Goldenberg, 2000).The multigenerational contagion process involves the transmittance of specific levels of differentiation over several generations (Goldenberg Goldenberg, 2000, p. 180). This transmission takes place largely through the nuclear family emotional system and the family projection process.The Sibling position concept resulted from Bowens expansion of Tomans research on sibling position. Toman (as cited in Goldenberg and Goldenberg, 2000) posit, some fixed personality characteristics are certain by children based on their birth order (Goldenberg Go ldenberg, 2000, p. 182). Bowen saw interactions patterns between spouses as a directly relation to their birth order in the family of origin as well their functional position.Societal Emotional Process looks at how emotional systems govern behaviour on a societal level, promoting both progressive and regressive periods in a society (Bowen Theory, n.d., para.1). Similar to the family in times of chronic stress (e.g. depletion of natural resources) society tends to react on an emotional level kind of of on intellectual determined principles (Becvar Becvar, 1999).There are elements of both theories that I agree with based on my beliefs system. Bowens mutigenerational transmission process I believe helps to explain some of the interactions and patterns that are retell across generations such as absentee fathers and teenage pregnancy. His concept of differential of self could hold some of answers to breaking some of these cycles. In that, if individuals within a family were to become more differentiated they would have a more developed sense of self, which should be reflected in a greater display of restraint, and better life choices based on intellectual reasoning.However, Bowen theory seems to be focussed on the operations of the nuclear family while the structuralist theory can be more contextual applied to Jamaican society where the interaction of subsystems and boundaries within the family has resulted in family structures such as the single parent, blended, large and three generational. The importance placed on the family interactions and its resultant effect on the behaviour of its members purported by both theories is a belief that I also share.I believe that many of the problematic behaviour displayed by individuals are connected to the family of origin. I also support the emphasis placed by Minuchin on the spousal subsystem within the family structure. The failure of couples to properly maintain this subsystem while effectively negotiating and create the parental subsystem leads to dysfunction, which sometimes results in the break down of the family.My family of origin was not nuclear therefore I believe that the structuralist theory is more applicable. In accordance with the structuralist approach, my family consisted of the parent and sibling subsystem with diffused boundaries within the sub systems. The diffused boundaries resulted in enmeshment as the boundaries between the sibling and parental subsystems become blurred. The enmeshment was probably supported by the circumstance that our mother was a teenager mother. The children go through from the sibling subsystem into the parental subsystem to assume some of the responsibilities to help our mother who was a single parent cope with the economic hardships of raring two children by herself.The boundaries became very diffused and authority and decision-making became shared more and more as we (the children) reached adolescence. The result was that by the time we got to ear ly adulthood the roles were reversed and the parental role was largely assumed by the younger child in the family. The enmeshment resulted in the family being very emotional fused which resulted in emotional overdependence within the family. The level of enmeshment was particularly high between my mother and her younger child such that when the younger child married, mom saw it as betrayal. She felt abandoned and had a hard time adjusting to the change.The structuralist theory sees the therapist role as very active with the results of therapy been largely dependent on therapist who is the major instrument of change. The therapist joins and accommodates the family while assessing the structure to understand how they deal with problems and each other. The interactions of the therapist with the family are aimed at helping the individuals to focus on the behaviour of all the members and not just the identified patient. It also allows the members to see that change can be achieved throug h their interactions.The therapist uses techniques such as enactment (family members act out a scenario within the family) and wherefore uses it for boundary marking (realigning boundaries), unbalancing (supporting one member in order to dissymmetry the family equilibrium) and reframing the problems as a function of the structure (Goldenberg Goldenberg, 2000, p.216). The main aim is to understand the existing organization of the family and to reorganize the structure to bring about change in the interactions, roles and functioning of the family.Similarly, the family system theory sees the therapist role as being very important but for them the therapist needs to be more detached. According to Bowen, the therapist has to ensure that they were not triangulated with the family and are to see themselves more as coaches in the therapeutic process.The therapeutic process involves an estimate of the family history as well as a history of the presenting problem. Genograms are used to re cord family history over at least three generations to help the family understand the emotional processes in an intergenerational context. The therapist also uses process questions to assess the patterns of emotional functioning within the family. The aim of therapy is to help family members contend their anxiety, help to detriangulate where necessary and to increase differentiation of self. Techniques used in therapy such as process questions and I statements are aimed at helping members reduce their level of reactivity to teach others actions (Goldenberg Goldenberg, 2000).System theory is also applicable to organizations and organization consultancy. Fuqua and Newman (as cited in Lowman 2002, p. 98) In system thinking organizations are cerebration of as dynamic whole systems which are comprised of subsystems that interact in complex, multidirectional and reciprocative inter-relationships. They identified four major organizational subsystems namely purposive, operational, meth odological and psychosocial. The dynamics of an organization system is such that there is a constant inter play of influences between the organization structure, human behaviour and the extra organisational environment (Lowman, 2002).Consultant psychologist use system theory to understand, assess and develop interventions of organizational system with a view to maximize the quality of human life, which includes productiveness (Lowman, 2002). In trying to accomplish these objectives the adviser helps people see the wholistic view of the organization through gaining an appreciation of the patterns of inter relationship within the organization. The consultant using the theory in assessing an organization and planning interventions will not focus on individual behaviour but will instead focus on the psychosocial subsystem, which represents the human or behavioral aspects of the organization (Lowman, 2002, p. 99).A systematic view of organization utilizes the principle of wholeness and mutli-causality. Wholeness focuses in the fact that the individual interactions product a whole that is greater than the individual components. Multi-causality implies that several actions can result in one outcome and one solution can cause multiple effects (Moe Perera-Diltz, 2009, p.29). These principles emphasize the fact that the consultant has use non-linear thinking while focusing on the organisational processes at work (Moe Perera-Diltz, 2009).Along with considering the interdependence of the system parts and the effects of actions on the system, the consultant has to determine the type of system. Systems can be either unfastened or close, however most systems are considered inherently open. Open system are characterized by constant reciprocal interactions between extra-organisation factors and the organization system (Lowman, 2002, p. 89). An open system is therefore more receptive to change compared to a closed system where the focus is on maintenance of the status quo. The consultant understanding of the type of system helps to determine the planned approach to implementing change in the organizations (Moe Perera-Diltz, 2009).Additionally the consultant has to consider the level of participation in the change process that is achievable. Inclusion broadens ownership of the issues and the proposed changes while exclusion can motivate persons to resist change and create a sense of isolation (Lowman, 2002,).The use of systems theory by the counseling and consulting psychologist within the family and organization to bring about change in the quality of life of the affected individuals and the resultant social systems that they are a part of is very important. It emphasizes the importance of the whole and not the individual parts and how the dynamics and inter dependence of the parts affect the system.

Friday, March 29, 2019

Application Of Industrialised Building System Construction Essay

Application Of Industrialised Building System Construction experimentThis is beca handling under(a) the Seventh Malaysia Plan (1996-2000) the political relation of Malaysia for the first metre to introduced the depressed Medium Cost housing category (the previously it was classified in concert with medium appeal trapping category) due to the always increasing supplicate for housing in this category. In additional, it is to ensure that the middle first base income theme with salary ranging from RM1,501.00 to RM2,500.00 per month and able to own a house. However, the pricing of low-down medium cost housing atomic number 18 around RM42,001.00 to RM60,000.00 per unit further. utilise IBS in this types of housing project are more suitable because utmost volume and stability of demand for buildings is the advantages of using IBS. Besides that, it ordain too hack the selling price of low medium cost housing.The IBS is a manufactured the building components at factories ( off site manufacture), will enable cost saving safety and health productivity and quality improvement through the reduction of labour intensity and turn of events standardisation. A transgress from this rule, it in addition offers borderline site wastage, less site materials, cleaner and neater environment, controlled quality, and lower be verbalism costs.Using higher percentage of IBS in the verbalism of public housing and former(a) building projects will provide better productivity, quality, and safety, especi eachy for the total construction time saving and cost saving. IBS will contri providede towards a better construction industry, as well as improve the worldwide competitiveness of Malaysian builders. Nowadays, IBS in Malaysia become more popularity in the construction industry especially for the G everyplacenment project. An early effort by the Government of Malaysia to promote usage of IBS and develop an Open Building system (OBS) fantasy as an alternative to conv entional and labour intensive construction method has yet to make headway.According to Works Minister Datuk Mohd Zin Mohamed, the prefabricated fall ins will be employ in all Government projects in a proposal to reduce the dependence on foreign workers. Besides that, it wills also reducing inherent social problems involving these foreign workers. The use of prefabricated parts was part of the IBS which would be adopted for all Government projects. The Government of Malaysia has ordered all government agencies carrying out development and peoples housing projects to use at least 70% IBS content in those projects.In the beginning, publications review was conducted to determine an overall idea regarding IBS for public housing. This refers to collecting the modish secondary data and information from different sources which including books, journals, magazines, dissertations, conference papers, and information from the internet. These materials were utilise for bearground reading t o obtain full understanding and information call for for discussion and analysis in the research.Conventional construction method is delimit as components of the building that are prefabricated on site through the processes of look or plywood formwork installation, steel reinforcement, and cast unchanged. This construction method is largely built of reinforced concrete frames for conventional building. Using the wooden formwork in general is for the traditional construction method and need take some time to construct the formwork before concreting. This construction method is much more expensive for construction which is need includes total labour requirement, raw material, transportation and very importance once is low speed of construction.The main objective of a cast in-situ construction method is to weed out and reduce the using traditional spirit formwork, brickwork, and plastering. A carefully seened in-situ work place maximise the productivity, speed and accuracy of prefabricated construction. Cast in-situ method uses lightweight prefabricated formwork made of steel or fibreglass or aluminium that is considerably erected and dismantled. The steel reinforcement is placed within the formwork later on finishes construct the formwork. After placing the reinforcement they are being erected and concrete is poured into the mould. When the concrete is set and according to the essential strength, the moulds are dismantled. The workers can be easily trained to erect the moulds and set the steel reinforcement. These construction methods are required limited labour and it will reduce the total labour need. Its advantages over the conventional construction method include, low skill workers requirement, speedy construction, low building maintenance, durable structure and less construction cost.These prefabricated timber shut in systems is using the timber in the construction industry for construct the building. unremarkably the timber enclose system are consists of timber building frames and timber roof trusses (show as below figure 7). While the steel framing systems have been the more popular choice on construction industry, but the timber roof truss system also have its own market where it is offering interesting designs from simple dwelling units to buildings requiring high aesthetic values such as chalets for resorts. This prefabricated timber framing system we can see in the traditional building.Prefabricated construction in Malaysia started way back almost fourth years ago with the completion of the Tunku Abdul Rahman Public Housing Estate or commonly known as the Pekeliling Flats. No appropriate plan was formulated by the government for the industrialisation of construction and until the stock of the IBS Roadmap 2003-2010. This is a master plan to facilitate the transformation the Malaysian construction sphere was formulated with inputs from industry and endorsed by the Cabinet back in October 2003. Known as the Ind ustrialised Building System (IBS) Roadmap 2003-2010, the master plan is based on the 5-M Strategy (Manpower, Materials-Components-Machines, Management-Processes-Methods, Monetary economic and financial and merchandise promotion) with the aim of having an industrialised construction industry as well as achieving Open Building by the year 2010. The transformation of the construction sector is crucial in ensuring the successful achievement of Vision 2020.Each part on the IBS Scoring was having their own rules and regulation to calculate the points. For example under Part (1) Structural System, the points are awarded for various types of structural system used such as precast concrete beams and columns, steel, and prefabricated timber. For the Part (2) Wall Systems, the points are awarded based on various types of wall systems used such as precast concrete panel, glass, dry partition and block work. For the Part (3) another(prenominal) Simplified Construction Solutions, the points are awarded based on usage of other simplified construction solution for example standard components based on MS 1064, standardized grids, other 3D prefabricated components (prefabricated toilets, and staircases). IBS Score calculation only considers the superstructure elements of a building and sub-structure works are not taken into history in the calculation.

Thursday, March 28, 2019

Common Theme :: essays research papers

Literary civilises have career changing messages hidden within their pages that have the power to teach a lesson. During the second half of the school year, we studied a myriad of novels and plays, however, patronage their differences in plot and characters- the works had an overall typography in common. separately work discovers and characterizes the global theme of trust differently. In The Lottery, the characters disagree with a deadly ritual only follow it because they are afraid and testament be chastised. At first there is some resistance from the family who gets the grim ticket nevertheless in the end there is no confrontation. The characters never collaborate and join a team to do anything against the tradition but they hope that unitary day the town elders will understand how anomalous this act they hold so dearly to their hearts is. A catcher in the Rye, a novel explaining the nadir of an esoteric young man, depicts hope because Holden Caufield is stuck in a wo rld of his own that he wishes to get by of. In the beginning of the novel, Holden tells Mr. Spencer that he feels stuck in his own world and that he wants to break away but cant bring himself to do it. Holden hides his craving to be a part of the normal world by saying that everyone is phony. He hopes that one day hell be accept and understood by the world for who he is. But Holden takes this theme to one more step he gets help at the end. Holden sees a analyst and in turn he courageously looks in the eyes of his problem. In Death of a Salesman the theme of hope is ascertained through Willys strive to achieve the American Dream and to treat his family with valor. Biff demonstrates this theme by hoping that one day his family will cherish each other(a) and be proud of him like they once were. Arthur Miller wants his readers to understand that if they work hard at something it can sincerely come true. If Biff and Willy flummox aside their differences for just a moment and talked t hings out- devoid of getting reasonless they would have been back to normal. What the father and son pair doesnt come across is that they both hope to get along with each other but they never speak about it so it doesnt occur.

Monster.com Essay -- E-commerce Business Monster Jobs Essays

Monster.comBackgroundMonster.com is an profit site that is offered as an chance for job seekers to examine the market for available positions that go away match their requirements. This agency job seekers bay window shop close to for a job that will be most appealing to them. The site also offers employers to shop around for the best suited employee since there is availability to post r substances on the site. This site can be accessed by registering with a user id and have password so regular visits to the site can be established. Monster.com was an humor that came to life nether the supervision of its creator, Jeff Taylor. Its road to succeeder was ingenious and in the next couple of pages, we will examine the idea behind the success. Statement of the ProblemThe idea started forming when the creator was put under pressure caused by the situation after the mid 1990s recession. Jeff Taylor had started ADION, a niche advertising company the specialized in designing handed-down recruitment advertisements for high-tech clients. When the economy started recovering after the recession, the clients were hungry for reinvigorated material that would offer solution for their troubles. Taylor was stuck trying to figure a solution. The routine problem was at the time that the idea formed in Taylors head, internet was just staring out. It was non known and the possibilities it offered was definitely not as wide as it is today. Many were skeptical of the idea and ADIONs clients were getting cold feet and wanted to withdraw. Consensus was that I had lost focus in their eyes I was doing computer crap., Taylor said about the planetary opinion about him at the time he was trying to tack together his new idea. Third problem occurred once the site was being launched. at that place werent enough people believing in it and the site did not draw the attention that was counted on. Measures had to be taken to get the site to pull in response to the site.Fourth problem was launching the site glob onlyy.Definition of cardinal players and explanation of why they are chance on playersMost important key player is Jeff Taylor who is the creator of monster.com. Taylor came up with the idea of the monster idea by pure brain storming and he pursued it to the successful position it reached when TMP worldwide bought it. Another key player is ADION, the advertising desig... ... might be regarded upon as international, is the fact that job seekers and employers looking for suitable employees, can be gear up all over the world.The desions however are positively international. Once an internet site is established, there is no limit to where it could be used from. The problem with that is what country does the site offer it services to. When the monster board was established, it broodt only when with the American market. It was the job seekers in America looking for at jobs offered by different companies located in the 50 states of the US. But once the a ttainment was completed, the site was then formed to suit each one of the countries that TMP was go it services in. monster.com has already established itself as the number one travel helper in many countries, and it yet has plans to enter many more.The AOL deal is another aspect of monster.com internationality. Since Monster.com became the exclusive career search site for all AOL properties, the penetration into foreign markets has continued. Through AOL, monster.com is able to access people and markets that would not have been possible if they had remained an American private company.

Wednesday, March 27, 2019

Home Schooling Essay -- Education Classroom Teaching School Essays

dwelling give instructioning Each year, homeschooling becomes more popular. According to The Parent panorama which was published by the National Household Education Surveys Program, in the natural spring of 1999, approximately 850,000 students were being homeschooled (Ramirez, 2003, para. 1). In the year 2001, over one cardinal children were being homeschooled. It is obvious, based on these statistics, that parents homeschool their children for different causes including religious beliefs, problems with the school system, and disabilities. Although the reasons for homeschooling may be valid nevertheless, the disadvantages to the parents, children, and school system will eventually outweigh the positives. dwellingschool is an ever-increasing trend for those parents who are insistent on greater success for their children in todays competitive society. The question that arises with this movement is whether or not homeschooling is actually beneficial. Thirty-three percent of homeschooling parents cite religious beliefs as their main(prenominal) reason for homeschooling their children, as determined by a 2002 United States census Bureau study (Gordon, 2003, para. 6). The beginning of the homeschool movement in the United States touch on mostly white, middle-class Christian families who preferred the teaching of fundamentalist al-Quran doctrine and those who were disappointed with the bureaucratization of modern education (Gordon, 2003, para. 5 Lyman, 1998, para. 5). Today, however, homeschoolers include those of Jewish, Muslim, Catholic, and east Orthodox faiths, all disappointed with public education for some reason or another (Lyman, 1998, para. 6). The total eviction of religion from public schools resulting from the Abington School District v. Sch... ...t for the evangelical Christians anymore. The News Star. Retrieved November 13, 2003, from http//www.uga.edu/bahai/2003/030816-1.htmlKantor, Mark. The NEA and Its Position on Homeschooling. H ome School News Link.Retrieved November 12, 2003, from http//www.homeschoolnewslink.com/Articles/vol6iss5_NEAPosition.htmlLeppert, Michael. (2002). Am I Qualified To Teach My receive Child. Home School News Link. Retrieved November 12, 2003, from http//www.homeschoolnewslink.com/Vol6iss6_AmIQualified.htmlLyman, Isabel. (1998). Not Home Alone. National Review. Retrieved November 13, 2003, from http//www.findarticles.com/cf_natrv/m1282/n17_v50/21129273/print.jhtmlRamirez, Laura Pickford. (2003). Is Home School Right For Your Kids. Family Matters.Retrieved November 12, 2003, from http//www.parenting-child-development.com/home-school.html

Nuclear Weapons are a Threat To World Peace :: Atomic Bombs

It is a well-known fact that the displace of the two atomic bombs near the end of World War II in 1945 ushered in the dawn of the Atomic Age. For the first time in human history, the world was introduced to the awesome power of atomic weapons. Since that time, there gestate been several different nuclear threats to the world, and one of those threats can be be along the Pacific Rim, in the country of North Korea. Like the move of the atomic bombs, it is also known that the North Korean government has admitted to possessing nuclear weapons, and in doing so, it stands as a silent, potential nuclear danger to the alleviation of the world. To understand this situation more fully, one must be given up some background, starting in the early mid-fifties. Due to the harsh differences amongst the peoples of Korea, and especially due to the onset of Communism, the Korean War erupted and the nation resolve in half, with the Communist-supported Democratic Peop les Republic in the magnetic north and those who favored democracy in the Korean Republic of the south (Microsoft Encarta encyclopedia 2000). The two separate countries of North Korea and South Korea went their opposite ways, and each has see different fortunes in the past half-century. The South Koreans managed to recover from the turmoil of the 1950s and 1960s to become an economic power and a democracy supporter. On the other hand, North Korea can be viewed as a ex post facto country, based first on a Communist ideology, laid coldcock by leader Kim Il Sung and inherited by his son, the reliable dictator Kim Jong Il, then evolving into a totalitarian state (Pacific Rim eastern United States Asia at the Dawn of a New Century). Today North Korea holds the tubercle of being one of the very few remaining countries to be rightfully cut off from the rest of the world. Author Helie Lee describes this in her clean In the Absence of Sun An eerie fear crawled through my skele ton as I stood on the Chinese side of the Yalu River, gazing across the mysterious water into one of the most closed-off and isolated countries in the world. (1)

Tuesday, March 26, 2019

Love :: essays research papers

fill show upWhat is dear? It seems to be a pretty simple word, but there is so much meaning behind it. Love is difficult to define, difficult to measure, and ofttimes difficult to understand. Love is what great writers write about great philosophers revere about singers sing about. Love is a very powerful emotion. Love saves love conquers love creates. Love is passion that cannot be controlled. Both verse forms we have read, Waiting for Icarus and One Art, tell us how love alters human minds and hearts, fashioning people in love struggle with the desire to remain in control of themselves and with the scary feeling of losing themselves.The first poem, Waiting for Icarus, reveals the story of Icarus female child waiting for her lover to come back after his dangerous flight. She is terribly worried about Icarus, and it is easy to see how much she misses her lover I have been waiting all twenty-four hours, or perhaps longer. (20) As a true lover, Icarus girlfriend does not even notice time. She reminds me of the line from the poem In Retrospect, by Maya Angelou We, loving, above the whim of time, did not notice. and when Icarus girlfriend is left alone, she starts remembering things other people have told her sooner I remember they said he only wanted to accept away from meI remember mother saying Inventors atomic number 18 like poets, a trashy lotI remember she told me those who try out inventors are worseI remember she added Women who love such are the worst of all (15-20)It is easy to see that despite her truthful love towards Icarus, she starts to struggle with the desire to remain in control of herself. She is afraid that carriage will become meaningless without Icarus. After shake offing a day without her lover, she only lives with the memory of her Icarus, his words, and his promisesHe said that everything would be better than forwardsHe said we were on the edge of a new simile (2-3)But she has found the way to stay in control of herself b y deciding to fly away too. If he wants freedom, she will not spend her life in pain of knowing she cannot relive her memories or to tack her lover. Icarus girlfriend overcomes the scary feeling of loosing herself that love often generates by choosing freedom, by remaining in control of herself. She is no longer waiting for Icarus she is a free woman I would have liked to try those move myself.

Child Abuse and Neglect Essay -- Child Maltreatment

The Child hatred Prevention and Treatment Act states that tiddler call out is the leading elbow grease of death in s obligerren under the age of eighteen. Child abuse occurs when adults subvert violence and cruelty upon infantren. maltreat is any willful act that results in corporeal, mental, or intimate injury that causes or is likely to cause the sister to be physically, mental, or emotionally impaired. Abuse happens to children of any age, sex, race, religion, and social status. on that point are many different types of child abuse. There is maltreatment and sexual abuse. Maltreatment is an area that encompasses many different things, such(prenominal) as physical abuse, child put down, and emotional abuse. Physical abuse may begin with jolted baby syndrome and escalate to routine spanking, stabbing, punching, hitting, beating, biting, burning, and any other thing that harms a child. The adult doing this may not intend to cause harm, but it is sleek over abuse. Physic al abuse may lead to brain damage, disfigurement, blindness, and even death. An modal(a) of 5.5 children per 10,000 enrolled in a day care are sexually abused. In the United States more than 125,000 children suffer injuries intentionally inflicted by their caretaker, and between 2,000 and 5,000 of these children conk out as a result of their injuries. In 1994 3.4 million cases of child abuse were reported.Child neglect is when a caregiver fails to give a child the care, and the supervision they wishing to stay physically and mentally healthy. Child neglect is when parents or the caregivers fail to provide for the childrens basic needs such as clothing, food, shelter, and so on. Child neglect takes many forms such as physical, educational, and emotional neglect. Physical neglect can be seen as a refusal or delay to provide medical attention to a child. If an sister or child is not bathed or kept clean, this is physical neglect. Abandonment, flush a minor out of the house, lack o f parental supervision, leaving the child unattended, or not allowing a runaway to return home may also be seen as physical neglect. Educational neglect includes allowing your child to become truant, not enrolling them in school, or depriving them of special education classes if they need it. Along with their physical needs, children also have emotional needs. All children should have a safe and stable home environment where they are love and nurture... ... a teen line for kids age 11 19 a crisis information referral center for adults age 18 and older and the last quality is the information center, which gives out general information on child abuse. each(prenominal) section is staffed by Certified Crisis Specialists that have gone through extended training.ICAN can be found online, where you can access information submitted by professionals. Corrine A. Fraund and Sue A. Meier founded ICAN. Because they are a non profit organization any donations would be greatly appreciated a nd used. For further information you can call 1-888 224-4226 or send a donation toInternational Child Abuse internetYes ICAN7657 Winnetka Avenue 155Canoga Park, CA 91306-2677ReferencesBierker, Susan B. About Sexual Abuse. Springfield, Ill. C.C. Thomas, 1989.Calam, Rachel. Child Abuse and its consequences observational startes. Cambridge, N.Y. Cambridge University Press, 1987.Hopper, Jim, Ph.D. Child Abuse Statistics, Research, and Resources. http www.jimhopper.com/abstats/Martina, Harold P. The Abused Child a multidisciplinary approach to developmental issues and treatment. Cambridge, Mass. Ballinger Pub. Co., 1976.

Monday, March 25, 2019

Essay --

This nearsighted story starts out by setting the scene. The American and a lady friend sit at a table in front of a building where they were delay on a train to arrive. It is very ardent outside and the background is hills described to be long and white. They look wish well white elephants, she said.Ive never seen one, the man drank his beer.No you wouldnt confuse.I might have, the man said. Just because you say I wouldnt have doesnt prove anything. (Hemingway 6-10)These lines from Ernest Hemingway depict how a man can rout a woman with his chosen words and tone. In this conversation mingled with the American and the woman, you will see the woman become little and less sure of herself and eventually she cant even make her witness decisions. The girl is even unsure if she wants pee with her drink.We want two Anis del Toro.With water?I dont know, the girl said. Is it good with water? (Hemingway 19-21) fenland 2In the previous lines you can see the girl is skeptical. She is waiting for reassurance from the American. The Huffington Post featured an article which came from a study conducted by the University of Texas. Students sight the behavior of boys and girls in a room and how they responded to social cues. Each infant was left alone with his mother and were told by their mothers not to touch a forbidden object. The boys not only touched the object more frequently than girls but they ignored the mothers voice singing them no when they picked up the forbidden object. The girls touch the object less frequently and when they did they practically looked at their mother for reassurance. The boys rarely paid attent... ... comforting the girl and telling her to come in the shade. This is him protecting her and giving the girl security which she doesnt have on her own. The train finally arrives which seems to have been what the girl v alued because she did not wish to discuss the topic anymore. Marsh 7whole kit and boodle CitedZweig, Robert. Literature An Introduction to Reading and Writing Hills are Like white-hot Elephants(1927) Tenth Edition. Pearson Education 2004. 350-353. Print.Biddle, Tabby. The Huffington Post Why Do Women Feel They destiny Permission? Jan 30,2009Hoplock, Lisa Science of Relationships How You Doin? Self-Esteem Affects How People Flirt (2014) www.scienceofrelationships.com

Biological Techniques :: essays research papers

1. (a) I. Plasmids atomic number 18 important tools in molecular biology. Plasmids ar low-toned circular desoxyribonucleic acid that has the ability to enter and bend in bacterial cells and can be apply as vectors to introduce foreign genes into bacteria for cloning and sequencing. Any gene must be inserted into an appropriate localization of a plasmid to be expressed. The importance of a plasmid is in the step of cloning and sequencing when the construction of a recombinant DNA molecule occurs. The lay gene fragment is ligated to a plasmid, and becomes recombinant DNA. Then the plasmid can replicate autonomously in an appropriate host organism.II. The polymerase chain reaction (PCR) is the amplification of DNA sequence by repeated cycles of strand seperation and replication. This is a direct method of making copies of a desired DNA sequence, unlike the technique victimization plasmids. PCR is a extremity quite like DNA replication. It is still the process of two DNA strand s unwinding, replicating, and and so reannealing, however the strands are separated by heat. Generally temperatures must be increased to 94-96 degrees C for the hydrogen bonds to bomb and the separation to occur. Once the stands are separated they can be used as guidebooks for complementary strands to be synthesized by DNA primers. After the strands are completely synthesized, the temperatures are brought back down to 50-65 degrees C for the primers to anneal with the template DNA, and a DNA polymerase can build complementary strands using muster out nucleotides that have been added to the solution.III. Restriction fragment length polymorphism (RFLP) analysis is a technique in which DNA regions are digested using restriction endonucleases, and subjected to hot complementary DNA probes to compare the differences in DNA fragment lengths between individuals. The DNA in question is digested using restriction endonuclease(s). The DNA is then run on a gelatine and appears to be very long. The gel is subject to a chemical that causes the double-stranded DNA to separate into to individual strands. The strands are then manoeuvrered to a nylon membrane with using an electric current, where it will bind. The transfer process is called Southern blotting.

Sunday, March 24, 2019

A Smart Shopper has Nothing to Fear :: Essays Papers

A Smart Shopper has Nothing to Fear In William Creek life is easy. Of the five residents two are named gutter. The town consists of nobody to a greater extent than a bar/convenience throw in. The outsiders seen are only the truckers who come on though. Once a week, one of the Johns drives 100 km to a more established town to pick up provisions and mail. As he sifts through his mail he finds a couple packages. Inside is the spick-and-span shirt he ordered from J Crew and the French sweetness his wife wanted. In another package is the hot Cajun sauce for jambalaya. He asked the local grocer to carry it for years, save they didnt see a need. John is experiencing the luxuries of technology, even in his rural area he is able to assign to the Internet. John like millions of others has access to almost any product he cares to buy. Meanwhile in Chicago, Mindy is renting movies online for a romantic weekend. The web post brings up an ad to shop at one of its sister sites. She orders several(prenominal) lingerie and continues to compulsively buy items. Now her email box is wax of spam, or as companies have one believe special offers. dickens days later the movies arrive, but one of the DVDs is scratched and unplayable. The nighty turns out to be a bit over the top and Mindy wouldnt be caught dead in it. Luckily Mindy had been convinced to buy three other outfits. Frantically, Mindy races to the video store to get what she really wants. The previous two cases, like so more others, capture some the main issues facing businesses on the Internet. The idea of having a global market, while still capturing the safety of home, presented a unique probability for the business world. Many people believed that the dot-com collapse indicated the direction of the Internet, but they were far from correct. Customers still have an affinity to use traditional means of shopping, but this too is changing. Businesses have the opportunity to serve a stup endous market, and customers have access to more merchants than ever before. While security issues and sad behavior is on both the merchant and the consumers mind they are unstrained to take the risks to evolve to the new business model.

Training and Development Essay -- Persuasive, Continuous Training

learning and breeding has become progressively essential to the success of modern organisations, yet some(a) salvage aspect at instilling as a problem or as something that is not taken seriously. educate and development is one key shape up used by organisations to correct and maintain the capabilities of its workforce. However, many experts distinguish among schooling and development, creation that train tends to be more closely cerebrate and competent towards short-term functioning concerns, while development tends to be adapted more towards expanding an individuals skills for future responsibilities (Snell and Bohlander 2007). The main reason that organisations train their employees is to bring their k instanterledge, skills and abilities up to the take aim required for a suitable deed (Snell and Bohlander 2007). Nevertheless, despite the benefits that these organisations and employees gain from discipline, some are still not spontaneous to capitalise on it. ji be to Molander (1989), during the early to mid-1990s, training was not slackly seen as a all important(p) element in a lodges corporate strategy, neglect possibly for management training. However, recent show seems to show that formal training activities have risen in the blend in few years, with this attach being as a result of heightened competition, homework of impertinent services or improvement of existing ones, changes in output design, and changes in manufacturing processes (Molander 1989). Investments in training and development are linked with a range of organisational and individual benefits, much(prenominal) as being a major(ip) determinant of economic issue and organisational performance (Santos and Stuart 2003). According to Pigors and Myers (1977), training is very essential to organisations... ...enced by the flight simulators characteristics and personal manner (Belcourt et al 1996). All these can be summed up in one sentence, If the role player hasnt learned, the instructor hasnt taught (Pigors and Myers 1977).In conclusion, although the need for training is now recognised, many companies are still reluctant to invest in this scheme, all the same the fact that training and development is an essential procedure in build an effective work team that can improve organisational productivity. By drop in training, employees acquire skills, knowledge, and abilities that increase the likelihoods of their success within the organisation. If organisations are not to be constantly baffle in their effort to implement new techniques and increase their performance, then they ought to not only provide training, but similarly ensure that it is the right training. Training and Development Essay -- Persuasive, Continuous TrainingTraining and development has become increasingly essential to the success of modern organisations, yet some still look at training as a problem or as something that is not taken seriously. Training a nd development is one key approach used by organisations to improve and maintain the capabilities of its workforce. However, many experts distinguish between training and development, being that training tends to be more closely focused and adapted towards short-term performance concerns, while development tends to be adapted more towards expanding an individuals skills for future responsibilities (Snell and Bohlander 2007). The main reason that organisations train their employees is to bring their knowledge, skills and abilities up to the level required for a suitable performance (Snell and Bohlander 2007). Nevertheless, despite the benefits that these organisations and employees gain from training, some are still not willing to capitalise on it.According to Molander (1989), during the early to mid-1990s, training was not generally seen as a crucial element in a companys corporate strategy, except possibly for management training. However, recent evidence seems to show that formal training activities have risen in the last few years, with this increase being as a result of heightened competition, provision of new services or improvement of existing ones, changes in product design, and changes in manufacturing processes (Molander 1989). Investments in training and development are linked with a range of organisational and individual benefits, such as being a major determinant of economic growth and organisational performance (Santos and Stuart 2003). According to Pigors and Myers (1977), training is very essential to organisations... ...enced by the trainers characteristics and personal manner (Belcourt et al 1996). All these can be summed up in one sentence, If the worker hasnt learned, the instructor hasnt taught (Pigors and Myers 1977).In conclusion, although the need for training is now recognised, many companies are still reluctant to invest in this scheme, notwithstanding the fact that training and development is an essential procedure in building an eff ective work team that can improve organisational productivity. By investing in training, employees acquire skills, knowledge, and abilities that increase the likelihoods of their success within the organisation. If organisations are not to be constantly disappointed in their effort to implement new techniques and increase their performance, then they ought to not only provide training, but also ensure that it is the right training.

Saturday, March 23, 2019

Such A Long Journey Essay -- Literary Analysis, Mistry, Character Anal

Rohinton Mistrys Such A long Journey is the story of turbulent life of Gustad awful and his family, who lives in Khodadad create north of Bombay. The story portrays the series of events such as his son Sohrabs refusal to attend Indian Institution of Technology, hardships faced by his jockstraps and family, political turbulence and chaos caused by the war between India and Pakistan. Gustad transforms from a stubborn, materialistic and ugly person to an open-minded and more adaptive to circumstantial changes in his life. Ultimately, Gustad Noble journeys to a extensiveer understanding of his role as a father, relay station and citizen of India. In the story, Gustad is shown as a loving and caring father who is lusty about(predicate) the future of his eldest son, Sohrab. He bears many grievances from past which comport limited his possibilities of becoming successful in his life and wishes to fulfill his unaccomplished desires by dint of his son. Sohrabs intelligence and br illiance at home and school chink his parents that their son is very special and is capable of doing anything in his life. His father starts qualification predictions that someday his son is going to become an aeronautical engineer, architect or research scientist. In addition, Gustad is glad that his son also shows interest in family tradition of furniture building when he says it must be in the blood, this love of Carpentry (Mistry 65). He endures all the hardships and encourages his son to comprehend the bringing c pull back together to study at the Indian get of Technology (IIT). And the Indian Institute of Technology became the Promised Land (Mistry 66) indicates the extent of Gustads predetermination and resolution about the future of his son. The attempt made by Gustad to protect and save his s... ...andhi and Shiv Sena. Gustad learns that his booster amplifier is a profound thinker It occurred to Gustad he had been doing his friend a call off injustice all these years , regarding him merely as a joker (Mistry 74). Gustad plays with sentiments of Dinshawji and motivates his friend to help him in bank deposits as the worse Gustad felt at having to dupe his sick friend who was now willing to break banking laws and bet on his job and pension this close to retirement (Mistry 144). He blames Dinshawji for his provocative deportment towards Laurie. He warns Dinshawji that if he doesnt stop bothering Laurie, he will lose his job and pension but Gustad was more concerned about his deposit. Dinshawji shows great resolve and courage in withdrawing the money five days onwards of schedule, then collapses and dies in hospital. Gustad is apologetic to Dinshawji for exploiting him.

A Wind from a Foriegn Sky :: essays research papers

A Wind from a Foriegn SkyA Wind From a Foreign Sky is a in truth raise novel. It is full of magic, knights, witches and all sorts of unknown evil. In the beginning of the novel, Gaultry, the heroine, is in the townsfolk on market day, shes attacked on her way home, but is saved by a knight, sent by her father. Martin, her rescuer, was sent by Gaultrys father to cheer her and her sister, Mervion. Gaultry soon finds out that the Chancellor is set to kill Mervion on their sanctum night, they decide to rescue her. Their travels were plagued by galore(postnominal) mishaps, some of which Gaultrys powers provoked. Gaultry begins to notice a strong feeling for Martin, who is also feeling the same for her. They have move in love with each other. After mevery days of travel, they authorise the Princes kingdom in the town of Princeport. Gaultry uses her Magic powers to save her beloved sister, and standardized any good story, everyone lives happily ever after.I think if I could meet anyo ne of the characters in the novel, I would worry to meet Gaultry. Gaultry reminds me of myself in many ways. She is smart, but she does not always think until it is too late. She always gets herself into botheration by not thinking before acting. Like in the conterminous beginning of the novel when she was attacked by a group of men, instead of using her cunning, she ran. She was almost raped and beaten because of her quick reaction to a slur that might have been avoided. Gaultry is really an everyday hero, she is not stronger, smarter, or braver than any other character in the novel.I think I would like to live in the time and setting of this novel. It does not exactly distinguish what time everything occurs, but from passages like the following, I was able to assume it was during a medieval time and specify. The worn leather of the scabbard had gone clear as glass and the mighty sword that lay beneath the battered grammatical case could be intelligibly seen. Six runes pow er winked out along its steel embossed into the metal like evil, shifting eyes.Although this passage does not clearly state what period, using text clues I figured it had to be medieval. The place where everything occurs is not anyplace that ever existed, but a place very similar to England or Ireland.